Identify Target Markets - “Marketing is too important to be left only to the marketing department.” - David Packard, co-founder of Hewlett-Packard For our target market strategy since we are a non profit organization we won't be necessarily targeting a specific group of people, but more specifically the military members that enjoy and drink coffee on a regular basis. The men and women in the armed services work long hours and have irregular sleep schedules. Their work schedule in itself is a main reason everyone sticks to caffeine products and more importantly coffee. The aroma and warmth of the coffee bring a sense of nurturing to get them through the times of exhaustion. Manzama CEO Peter Ozolin said, “Our clients recognize that stakeholders within the firm need business intelligence that's personalized
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