Marketing Mix: Promotion

“We have spent months talking to consumers about their perceptions of RadioShack and what they want in a shopping experience,” said Jennifer Warren, senior vice president and chief marketing officer at RadioShack. Taking what Jennifer Warren said researching to develop a better way to promote. We are a non profit organization serving the armed services we don't have a need to branch out and capture the attention of the public and their services, but we will still promote so the friends family of the service members can relate and help promote. On the bases we will promote like any other brand would around town. We will have our brand in strategic locations around base for the most viewing of our marketing group. During the holidays we will promote what deal is being offered, and through the year have weekly specials. Founder of Walmart and Sam's Club Sam Walton once said, “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”