Marketing Mix: Product

We want to start promoting our brand so we will establish our brand outside the chow halls for the men and women to become interested in.  The number of service members that drink coffee are the majority from the ones that don't, so we are going to implement a survey system to get a quick reference point on what they enjoy in their coffee. Henry Ford once said, “If I had asked people what they wanted, they would have said faster horses.”The customer has an idea of what they want, but it's up to us to deliver what they need and in our case that's a fresh cup of coffee. Economist Ted Levitt also once said, “People don't want to buy a quarter-inch drill. They want a quarter-inch hole.”