Thursday, September 1, 2016

Marketing Mix: Price

Marketing a price for a non profit organization seems contradictory, but OP-4 still needs money to run. Our first variable is our competition, and what are their prices starting from distribution and the cost for the buyer. We want to compete at the industry standard and not be undersold. We value our products as should the buyers. The buyers can always decide on which products they would like delivered, but on the same side depending on which product they want it may be only a seasonal product. OP-4 may also do arrangements for specific types of beans local to the regions. Much of our pricing will be dependent on the type of service and the extent you would like to work with us.
Company cofounder Jerry Greenfield said, “Fair trade is about making sure people get their fair share of the pie" and having fair pricing for everyone is a value we stand by.

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