Week 7 EOC: Marketing Chocolate Coffee

The United States imports $4 billion worth of coffee every year, and more than 54% of people over 18 are avid coffee drinkers. Go to the military those numbers of the everyday coffee connoisseur are even higher being as caffeine helps out during those 12 hour+ days. Now being from the military I grew to enjoy myself a nice cup of joe during the day but there was always one problem. The coffee available wasn't very tasteful. I want to start a non profit organization that supports our military through delivery tasteful, rich, fresh coffee. Out first product we would start with would be mocha or chocolate flavored. Chocolate is one of the most popular flavors world wide whether it be used for flavor or just a plain chocolate bar as a treat. As the company progress new flavors will be added including having holiday special coffee. For those service members deployed we want them to experience as much as the holiday as you and I.