Strengths
- Relationships - We are connected through prior relationships that we established while serving in the military
- History - We are the newest company around with no negative feedback
“Our loyal customer base is the foundation both for growing credit card market share and for cross selling additional direct banking products,” said Discover President of U.S. Cards Harit Talwar
Our main concern is our relationship with our customers, without our customers our business doesn't exist.
Weaknesses
- History - We are the newest company around so we don't have a strong foot hold
- Pricing - For R&D it's a little pricey right now due to being a newer company
Opportunities
- Training - We help our veterans find a job where they can continue their career
- Service - Our service is unmatched, being having prior service members helping out they understand how to act like a professional
Threats
- Larger Co. - When they advertise lower prices
- R&D - No being able to keep up with the demand and delivering a new product to the costumers
CVS President and CEO Larry Merlo said "that the decision better aligned the company with its purpose of improving customer health, and that it was simply the right thing to do."
What Mr. Merlo said is an example why our SWOT analysis is the correct evaluation tool to use. We might not be in the health industry, but we are constantly wanting to improve customer relations and it's the right thing to do as a company.
“We have to continue to make the best product out there,” says founder and CEO of Burton Snowboards Jake Burton Carpenter . “The minute we get beat on an innovation or make a mistake on quality we lose our lead.”
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